How to Use BlackBerry Messenger 6 for Business

Feature

BBM

BlackBerry® Messenger (BBM™) 6 is now available in the BlackBerry App World™ storefront as a free download for you and your business to take advantage of and it will come preloaded on the latest BlackBerry® 7 smartphones from Research In Motion® (RIM®), including the BlackBerry® Bold™ 9900 and 9930, BlackBerry® Torch™ 9810, 9850 and 9860! This latest version of RIM’s globally popular instant messaging and collaboration app contains some exciting advanced features – here are a few of the highlights I’d like to tell you about.

BBM Connected Apps

Third-party apps can now integrate with BBM 6, allowing you to invite your BBM contacts to join you in a variety of activities and co-operative application experiences. Not only can you share through apps, but you won’t have to leave a BBM connected application in order to chat. In no time at all you’ll be working together and discovering great new content.

The concept of BBM connected applications for business brings the platform to a whole new level of value. As these features begin to appear in new applications, I’m confident that opportunities to share information, improve workflow, and conduct business socially will only increase.

Here are a few examples of currently available BBM 6 connected applications: Huffington Post, Telemap Navigator, Unvired Workflow for SAP, and PowWow. There are many more available in BlackBerry App World, as well as many more on the way.

BBM 6

Enhanced Collaboration

I’ve personally found the collaboration features especially useful in my day-to-day work. With BBM 6, it’s now easier to share items with your contacts including calendar items, voice notes, and locations. For example, if I’ve changed the location of a meeting that I’m hosting, it’s easy for me to let my contacts know by sending an updated invite as well as my current location. Sharing both files and links has become easier as well. Finally, as mentioned, when using a BBM- connected app with a friend, you can easily chat with them while staying within the app.

Share Apps with Friends and Colleagues

Are you the tech-savvy one of your group, or do you know someone who is? Now you can recommend collaborative apps to your BBM friends and colleagues with ease. Simply invite a BBM contact to use the app with you, and if they don’t currently have it, they will be prompted to download the app to their BlackBerry smartphone. This is a great way to collaborate, and easily get everyone up to speed on the latest tools.

BBM 6 is a big part of the lives of many BlackBerry smartphone users today. As I said, we’re excited to provide even more functionality in this app. Some things are better shared!

How do you use BBM in your business? Share in the comments below!

About Luke Reimer

@Luke_Reimer is an Enterprise Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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