Bancolombia Partners With BlackBerry to Provide Mobile Solutions for Employees and Customers

Case Study

bancolombia

Bancolombia is a group of financial services companies with more than 130 years of industry experience in Colombia. The bank offers a wide range of products and services to a diverse clientele of over seven million customers, both individual and corporate.

Bancolombia wanted to provide their executives and sales representatives – both of whom are frequently on the road – with uninterrupted access to email, documents, and other important functions. In addition, the bank wanted to provide corporate customers and other individuals in the financial sector with consistent access to financial reports and the Colombian stock market.

To improve internal communications, Bancolombia equipped over 2,200 employees from 800 branches with BlackBerry smartphones, including built-in email, calendar and task management functionality. “Our employees can now use email as if they were sitting in front of their desktop computers,” said David Zuluaga Arango, Infrastructure Analyst at Bancolombia. “In addition, our managers can approve vacations and other administrative processes by email and our sales force can update their calendars and close agreements with customers, all with their BlackBerry smartphones.”

Employees now communicate with their work groups using BlackBerry Messenger (BBM). The organization has added additional users from other departments, including sales and administrative staff, and has implemented the BlackBerry Enterprise Server to manage their BlackBerry smartphones.

“The BlackBerry solution is a solid collaboration tool for the executives, who now have remote access to their email and calendars. It has simplified their access to information, offering a mobility they didn’t have before,” said Zuluaga.

To better serve customers, the bank launched a mobile banking application for BlackBerry smartphones, developed with TODO1. The Bancolombia App can be downloaded from BlackBerry World or by scanning a barcode located on the bank’s promotional ads.

In addition to its mobile banking functions, investors can use the app to obtain up-to-the-minute information on the Colombian financial market. Customers can also search for information on bank branches, ATMs, bill pay centers, and Correspondent Banks with the app, which has been downloaded over 104,000 times to date.

“We thought about what our customers needed to have in their pocket and saw that having almost immediate access to financial information from anywhere would help them make decisions, such as buying and selling currency or treasury bonds,” said Diana Marcela Arysmendi, Mobile Channels Management Analyst, Bancolombia. “I believe the Bancolombia App has brought us closer to our customers because we are more aware of their needs.”

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