Revista Proceso of Comunicación e Información, S.A. de C.V. (Revista Proceso) is a leading weekly magazine in Mexico covering political news and general topics. The publication currently has a national circulation of approximately 140,000 copies.
Revista Proceso wanted to expand its readership by making its magazine content more widely available and accessible, particularly to younger readers. While its weekly printed version was successful, the company believed that a mobile or web-based format would increase the publication’s appeal among young readers.
To reach a more diverse readership, Revista Proceso introduced a mobile version of its magazine for BlackBerry smartphones and BlackBerry PlayBook tablets. Called Proceso, the mobile app was developed by BlackBerry Alliance Member Latino Mobile, and can be downloaded from BlackBerry App World or by scanning a QR code in the print version of the magazine.
With the app, users can access news from the convenience of their BlackBerry smartphones or tablets. The cover of the magazine is displayed on the screen of the device, with a drop-down menu of the magazine’s main sections.
Users see images and text for a set number of news articles, and articles are updated automatically from the magazine’s server via RSS feeds. The app also allows users to share articles with friends by email and through social networks like Twitter and Facebook.
“The application is intuitive and easy to use. You don’t have to click very much to be able to get to the content you want to see,” said Cristian Segura, BlackBerry Development Director for Latino Mobile. “Users are always telling us that they appreciate its simplicity, which lets them get news while mobile on their BlackBerry device.”
In addition to its traditional audience, Revista Proceso now reaches thousands of young readers who access content primarily through their BlackBerry smartphones and BlackBerry PlayBook tablets. The magazine has a new revenue stream, since it can offer mobile subscriptions at a lower cost than the print magazine.
“With the mobile application, users get quick access to important news of the day no matter where they are located,” said Maria Scherer, Assistant Business Director for Revista Proceso.
Since its launch over a year ago, the application has had great success, with more than 100,000 downloads collectively to BlackBerry smartphones and BlackBerry PlayBook tablets.
Do you use your BlackBerry PlayBook tablet to read magazines or watch TV shows and movies? What makes the PlayBook a great device for consuming media? Share in the comments below.