BlackBerry 10: A Mobile Computing Platform Built for Business

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At the heart of today’s enterprise mobility landscape is a tension between increasing employee demands and increasing security risks. Businesses face growing pressure from employees to provide or allow competitive devices that feature the latest technology available. At the same time, the reality of security threats and the need for consistent functionality creates a legitimate concern for IT departments.

BlackBerry 10 introduces a new mobile platform that both IT administrators and business users can get excited about. Built on our powerful QNX foundation, BlackBerry 10 delivers the right combination of a powerful user experience along with a secure and manageable mobile environment. Let’s take a look at a few of the reasons why BlackBerry 10 is built for business.

  1. The Powerful Foundation of QNX Technology
  2. Whether or not you realize it, you’ve probably already used technology powered by QNX software in your day-to-day life. When you flip on a light switch, change TV channels, or sign on to Twitter, you are using a process that involves a QNX-controlled system. QNX has built a reputation in the embedded systems market for reliability and precision, powering everything from wind turbines to high-speed trains to tens of millions of in-vehicle infotainment systems worldwide.

    The BlackBerry 10 platform brings the power of QNX technology to individual customers. It uses the microkernel architecture of the QNX Neutrino Real-Time OS to maximize operational efficiency with industry-leading reliability, scalability, and speed. Technical I know, but think of it this way; QNX is one of the most efficient platforms in existence for distributing and handling its power in real time.

    QNX is hard at work envisioning a bright future of embedded technology. Check out the video below for an imagined look at a car of the future. Would you drive this? (I sure would!)

  3. A Design that’s Built for Maximum Productivity
  4. BlackBerry’s powerful QNX foundation is matched with an equally powerful new user experience designed to increase business productivity. BlackBerry Flow, Hub and Peek make up the core of the new BlackBerry 10 interface, which is built on a series of simple gestures for intuitive navigation. We’ve thought about what’s natural, where your hand is positioned when holding the device, and much more in order to provide the smoothest and most functional experience possible. In particular, the BlackBerry Hub simplifies everyday communication by aggregating all incoming messages, notifications, feeds, and calendar events. Take a closer look:

    Combined with its powerful engine under the hood, the BlackBerry 10 interface delivers the ultimate end user experience and a device that your employees can be proud to call their own.

  5. A Legacy of World-Class Security
  6. While it represents a redesigned platform, BlackBerry 10 is also built on the philosophy that a powerful mobile experience must still come within the context of a secure environment. BlackBerry has received more security accreditations globally than any other wireless solution, and BlackBerry 10 represents a renewal of that long-standing commitment to security.

    Months before launch, BlackBerry 10 and BlackBerry Enterprise Service 10 received FIPS 140-2 certification from the U.S. and Canadian governments. This certification ensures that BlackBerry 10 is built to meet the strict security of government agencies, enterprises, and small business alike. With BlackBerry 10, IT managers can provide employees with cutting edge devices with the assurance that company information will be kept safe and secure.

  7. Device Management for a BYOD World

BlackBerry Balance provides a separation of work and personal data, providing the ultimate mix of freedom and functionality. IT administrators can control, secure, and manage the work perimeter, but on the personal side, it’s yours to do with as you please. Take photos during your weekend adventures, download apps, and stream media. On the same device, access your files on work network drives, manage corporate email, and browse your office intranet.

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An example of BlackBerry Balance in action can be found in the BlackBerry Hub. While you can access the work and personal perimeter of the smartphone separately, the Hub combines all of your messages into one convenience location – be they work or personal accounts. Your active frames of currently running applications can also contain both work and personal apps. When you switch from one space to the other, there’s no need to close apps or lose your work.

BlackBerry for Business and Beyond

With BlackBerry 10, businesses can fully harness the power of mobile technology, but remain within the context of data security. Built on a framework of mobile computing, we believe the BlackBerry 10 platform is the foundation for mobility and innovation in the business of the future.

Is your business already using BlackBerry 10? We’d love to hear insights on your experience with the BlackBerry 10 platform.

 

About Luke Reimer

@Luke_Reimer is an Enterprise Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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