Better Business Hub: How to Use Video to Effectively Market Your Business

Enterprise

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If you don’t know about the BlackBerry Better Business Hub, you’re seriously missing out. And if you’re a small business owner, there’s no excuse! The Hub, which launched last year, aims to “spark business inspiration and provide practical advice to help small businesses do better business.”

We love to hear stories about small business owners who are able to stay connected using their BlackBerry smartphones and how BlackBerry helps to keep their businesses moving. The Hub is one way that we aim to give back to the community by pulling together articles, videos, case studies, and much more covering networking, social media and technology, and business relationships.

Today I’d like to highlight an article on using video to market your business. Working in the field of social media at BlackBerry, I can attest to the fact that video is the superhero of digital content. It’s a rich medium for communication, begs to be clicked on and viewed, and provides you with a huge amount of opportunities to get your message across.

Three steps to help get your video marketing pointed in the right direction

Deciding what video works for you, increasing the reach of your videos, and following a few do’s and don’ts will help to refine your strategy and deliver the results that you’re looking for.

  1. Deciding what video works for you

    Commercials, product demonstrations, animations, high-cost professional pieces, a wider low cost approach, user-generated content… The list goes on. What’s right for your marketing efforts? Overall, it’s important to set goals for your video marketing and select your tactics based on what can best accomplish those goals. Video marketing should be integrated into your existing digital and social media efforts, helping you to engage with your customers or potential customers.

  2. Increasing the reach of your videos

    So you’ve set goals, chosen your style and type of video campaign, and put the thing together. Now how do you get visibility? Contrary to what some may tell you, there’s no simple formula or step-by-step guide for making a video go “viral”. What you can do is leverage your video marketing to revitalize existing communication channels and drastically increase customer engagement. Where you had a wall of text before, integrate video and other interactive elements to increase your digital success. Embed your videos onto web sites, tweets, Facebook posts, LinkedIn updates, and anywhere else that you can easily integrate this mode of digital communication. Enable sharing and more importantly give your viewers a reason to share.

  3. The do’s and don’ts of online video

    Plan, plan, and plan some more. Do competitive research, and start to develop an eye for good video campaigns that are out there – and then dig deeper to understand why they’re successful. Know where your video will live and who it’s designed to reach. Make sure that you have a clear call to action so that your video content compels potential customers to do more than simply view it. Set goals, measure them, and optimize your approach for next time.

    Don’t pour all of your efforts into one video effort and hope for the best – be strategic. Keep it short and sweet; even 25 second videos can be extremely successful. Don’t forget about your target audience, content platform, and call to action.

Read the full article on the Better Business Hub to get the full scoop. Have you used video successfully in your business marketing? Share your tips, tricks, and best practices in the comments below.

About Luke Reimer

@Luke_Reimer is an Enterprise Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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