How to Use Events as a Business Marketing Tool

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In business, there’s nothing like meeting face to face. That’s why events can be a powerful tool in your marketing playbook, regardless of the size or nature of your business. They provide the opportunity to meet customers in person as well as work on building relationships with prospects.

In the video below, Lisa Pinto, owner of the events company Fogo Marketing, shares her best tips for how businesses can effectively use events to network directly with prospects and customers. The video covers:

  • The benefits of marketing through events
  • How small business should plan events
  • The key do’s and don’ts of running marketing events

What’s your best tip for getting the most bang for your buck at events? Let us know in the comments or tweet us @BlackBerry4Biz. And if you’d like to up your networking game even more, check out this video on our Better Business Hub where an avid networker shares his best tips and secrets from many years of networking experience.

About Luke Reimer

@Luke_Reimer is an Enterprise Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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