An Open Letter to our Enterprise Customers

Enterprise

Today, John Chen, Interim CEO of BlackBerry, sent an open letter to our valued Enterprise customers to set the record straight about the hype from media and competitors.

John reassures our enterprise customers that BlackBerry is here to stay, and that the investments customers have made in BlackBerry infrastructure and solutions are secure.   During this restructuring period our team is refocusing resources so we can deliver what you’ve always depended on from BlackBerry.

The fact is that we believe in our platform and technology, and you should too.

Setting the record straight: We will manage all devices
In this letter John goes on to stress that we’re serious about multi-platform MDM and even more serious about multi-platform EMM. We deliberately moved to a new platform with BES10 last year.  Making this change enables us to manage all devices, turbo-charge BYOD initiatives, and provide the very best management experience.

Our competitors want you to think that BES only manages BlackBerry devices, and that we are somehow more expensive than other MDMs. This is false.

We understand the realities of the enterprise mobility market better than anyone, and we’re in the game for the long term. We’ve been investing in enterprise mobility management – for any device – and thanks to customers like you, we’re doing very well. Here’s the proof:

  • Our EMM customer base is much larger than any of the other vendors in the Gartner Magic Quadrant for Mobile Device Management – and is growing.
  • We manage more mobile devices than any other vendor. Period.
  • We move more secure mobile data than anyone else.
  • We have substantial cash and are not a small VC-backed ‘pure play’ MDM player seeking additional funds every year.

His message today is loud and clear: you can continue to count on BlackBerry. We’ve shared his open letter below and welcome feedback from our valued customers.

 

Click to enlarge

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About Ali Rehman

@AliRehman81 is the Enterprise Social Marketing Manager at BlackBerry. He is involved in managing social media program for the B2B community. Also focusing on developing engagement and awareness across various social properties. Outside of work he is a massive aviation fan and big supporter of the 'Blue Angels (USN)' aerobatics team.

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