BBM Channels are really taking off, and we’re starting to see retailers use them for more than just connecting with customers. Song of the Week is a new iTunes channel available in Canada, Indonesia, the UK, and the US where you can discover, listen to, and buy music. And two retailers, Amazon and Qoo10, have launched “deals” channels that each offer steep discounts on selected merchandise.
These channels have officially brought “social commerce” to BBM. Social commerce is simply giving people the ability to purchase products through social media, along with the ability to share information and reviews about products they’ve bought. It’s adding a sales channel to what has already become a powerful word-of-mouth media channel.
The time for social commerce has arrived. People are spending increasing amounts of time on social media, particularly on mobile. A recent report from Business Insider determined the average is about…
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