We told you that we had reached a new era for Enterprise Mobility Management – and we meant it. Last Thursday in San Francisco, BlackBerry launched a new enterprise portfolio designed to address the growing need to beef up mobile security without compromising the demands of today’s mobile-first workers.
Cyber-security threats are on the rise, as are employees’ adoption of whatever device and technology that enables them to collaborate better and be more productive. This has caused headaches for IT and employees that BlackBerry aims to cure with products and services that support multiple OSes, provide centralized control of all devices, make the work-life balance easier, and more. Thus the birth of BES12, and announcements of strategic partnerships (Samsung, Salesforce.com, and more) and solutions that truly transform EMM for the better.
And we’re not the only ones who feel this way. I’ve rounded up comments from journalists, analysts, and our enterprise audience who agree: The new wave of EMM is here.
Reporters and Analysts Weigh In
- “Everything about BlackBerry’s event at the swank Intercontinental Mark Hopkins on Nob Hill highlighted the increasing risk that data loss presents to corporations. Also, it underscored BlackBerry’s bona fides to be considered the No.1 expert in secure mobile communications, an argument Chen has consistently hammered upon since taking charge of the company.” – Patrick Hoge, San Francisco Business Times
- “BlackBerry remains the market leader in mobile management and security, in terms of number of mobile devices covered, and remains the only platform that is trusted deeply by the U.S. government.” – Rob Enderle, Enderle Group, IT Business Edge
- “While still a player in the smartphone business, BlackBerry is pivoting to focus on services and the demands of a large base of enterprise clients that are increasingly grappling with data security concerns.” – Euan Rocha, Reuters
- “In an attempt to fight market share loss, BlackBerry is vying to be the secure enterprise platform across all mobile operating systems. At an event today in San Francisco, the Canadian phone maker rolled out more details on its BlackBerry Enterprise Service 12 (BES12), its latest platform for how mobile devices connect securely that will work on rival mobile devices Apple iOS and Google” – Aaron Tiley, Forbes
- “I’ve praised BlackBerry for their focus on the regulated industries when it comes to devices, because it shows how realistic BlackBerry is being about its prospects in the enterprise today. Especially in the US and other mature markets, BlackBerry is unlikely to sell devices other than in the public sector and other highly regulated industries. However, as I’ve said before, BlackBerry’s future lies in building a business that’s not directly tied to its dwindling device installed base and in going beyond these regulated industries to other businesses.” Analyst Jan Dawson, Beyond Devices
And the New York Times made me clutch my pearls with this headline:
- “Samsung Turns to BlackBerry for Better Security.” Ian Austen, New York Times
Analyst Opinions on Social
Today’s top analysts were impressed with alliances and announcements introduced at our enterprise launch and had this to say.
- Ramon Llamas, IDC
- Stacy Crook, IDC:
- Jack Gold, J. Gold Associates
- Ryan Reith, IDC:
- Bob Egan, The Sepharim Group:
- Christian Kane, Forrester Research:
- Kevin Burden, Strategy Analytics:
- Avi Greengart, Current Analysis: