Online Shopping has Transformed. So has BlackBerry.

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Inside BlackBerry

woman shopping e-commerceThe story of e-commerce’s rise is familiar to anyone reading this blog post. Amazon.com began selling books over the Web in 1995. Plane tickets (Orbitz) and auctions (eBay) soon followed. Then, seemingly, so did every other product category under the sun.

Fueled by phenomenal growth over the past two decades, e-business today is big business. Global B2C sales are expected to hit nearly $1.5 trillion this year, according to eMarketer. In the U.S., Internet retailing is expected to reach nearly $500 billion by 2018, according to eMarketer.

Dive deeper into the numbers, however, and a more nuanced narrative emerges. Some product categories, such as groceries, remain tiny online. Others, such as computers and consumer electronics, have ballooned. Smartphones, TVs and PCs now comprise 22% of all online sales, according to eMarketer, and is expected to grow to $108 billion by 2018 worldwide from $66 billion this year.

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About Marty Beard

Marty Beard (martyjbeard @ Twitter) is Chief Operating Officer at BlackBerry. He is responsible for leading cross-functional operations, including Marketing, Strategic and Application Partnering, Pricing, Corporate Support and Quality, eCommerce Sales and Security Evangelism. Marty previously served as Chairman and CEO of LiveOps, Inc., a software and services provider of cloud applications for customer service. He was also President of Sybase 365, a mobile messaging and mobile commerce unit of Sybase, Inc., and Vice President for eCommerce at Oracle Corp. He has a B.A. from UC Berkeley and an MBA from Georgetown University.

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