MWC15: Media Praise for BlackBerry’s Cross-Platform, Cloud Software Moves

Enterprise

Inside BlackBerry

We’ve already made a slew of announcements at Mobile World Congress. My colleague Ali Rehman has the broadest recap. If I was forced to summarize all of them in one sentence, it would be: We’re accelerating our cross-platform, enterprise-focused software strategy. Or as our CEO John Chen put it: “I think there’s a much bigger opportunity to enable our software on other platforms.”

Press and analysts praised both the strategy and the tactics. Take our Sunday announcement that we are expanding our partnership with Samsung by bringing two key mobile enterprise services to Samsung’s Knox security platform: WorkLife, which enables companies to more easily track employees’ personal and work usage of their smartphones – key in the BYOD age – and SecuSUITE, the strong encrypted communications software that BlackBerry acquired last year. The two firms will also help sell each others’ offerings to its enterprise customers.

That makes…

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About Eric Lai

I'm a Writer and Content and Social Marketing Strategist, with a Journalism and B2B Tech Background.

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