Productivity-Obsessed Leaders of Every Stripe Love BlackBerry’s Keyboard, Battery Life and More

Case Study

Inside BlackBerry

maria menounos classic

Maria Sharapova, Neil Gaiman and Maria Menounos (above) wouldn’t seem to have much in common. One is a tennis star, the best-paid female athlete in the world, and a fast-rising businesswoman. Another is a best-selling writer, known worldwide for his fantasy fiction and graphic novels, but also a prolific journalist, screenwriter, and social media presence. Still another is an actress, entertainment show host and New York Times-best-selling author who also dabbles as a professional wrestler (really!).

Scratch that – you can probably see what unites them: high-profile day jobs plus multiple side endeavors that together create mind-bogglingly-busy schedules. When every moment counts and there’s no room for error, tools that make you as productive as possible are a must. So it’s telling that all three choose BlackBerry devices featuring our vaunted keyboard.

This is the keyboard that makes you four times more accurate than when you are on…

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About Marty Beard

Marty Beard (MartyJBeard @ Twitter) is Chief Operating Officer at BlackBerry. He is responsible for leading cross-functional operations, including Marketing, Pricing, Application Partnering, Manufacturing & Supply, Customer Care and Quality. He is also responsible for instituting best practices and processes across the organization to ensure operational excellence. Marty previously served as Chairman and CEO of cloud customer service applications provider, LiveOps, Inc. He was also President of Sybase 365, a mobile messaging and mobile commerce services unit of Sybase Inc., and Vice President for e-commerce at Oracle Corp. He has a B.A. from UC Berkeley and an MBA from Georgetown University.

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