Busy week ahead? Still haven’t had time to flip through all 197 slides of Analyst-turned-VC Mary Meeker’s Internet Trends 2015 report? I’ve got you covered with a summary of the top 6 highlights from last week’s report.
1. Mobile Advertising is Booming
Meeker emphasizes that internet advertising is beginning the big switch from the desktop to mobile. As seen in the slide above, global internet ads totaled $133 billion last year, with year-to-year growth at 34% for mobile but only 11% for desktop. Some of the biggest drivers include entertaining ad formats and buy buttons tailored specifically for mobile. This blend of e-commerce with advertising minimizes “friction to purchase,” writes Meeker.
“The time for social commerce has arrived,” agrees Matthew Talbot, BlackBerry Senior VP for BBM. BBM Channel has become more than just a connecter, enabling brands such as Coca-Cola, Garuda Airlines (Indonesia) and Qoo10 to advertise AND sell…
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