What Goldfish, Content Discovery And Android Security Have In Common

Devices

There is a scene in the Netflix series House of Cards where reporter Zoe Barnes says, “There will come a time when only a small handful of people will remember what it was like to have newspaper ink smudge their fingertips.”

That time might be fast approaching. In its State of the News Media 2015 report, the Pew Research Center revealed that “the New York Times reported an average weekday print circulation of less than 650,000 in September 2014. But their website and associated apps attracted nearly 54 million unique visitors in January 2015, and the majority of their paid circulation comes from digital sources (about 1.4 million).” While people still report reading newspapers in print, this classic method for obtaining information increasingly feels like a luxury, like something that exists alongside bottomless cups of coffee and lazy Sunday mornings.

Got 8 Seconds?

As our lives have become increasingly digital, how we get our information has changed. So have our attention spans. According to a recent Microsoft study, we humans now have an average attention span of 8 seconds – that’s one second less than the average attention span of a goldfish, by the way. Perhaps that is why Twitter users collectively tweet nearly 300,000 times every minute, and Google receives more 4 million search queries per minute.

Unfortunately, we have more important decisions to make than goldfish. If you get your news digitally (and let’s face it: who doesn’t?) all of this noise and distraction can be a problem, not to mention time-consuming and expensive. In 2013 alone, content searches cost companies over $14,000 and 500 hours per worker.

twitter headThe good news is that how we find relevant information online does not have to depend on random searches. This is especially important when you need to stay up-to-date on a hot-button topic like mobile security. There’s a better way: Enter the rise of the content hub, an online oasis where all relevant information on a particular topic is vetted for quality and centralized for your convenience.

The best content hubs are built as resource centers that put the reader first. There are lots of great examples of valuable content hubs out there – Txchnologist by GE and Think with Google come to mind – that aim to inspire, answer questions and solve problems. Which is exactly our intention with our new Android Secured content hub.

Android Secured

With Android holding an 80% share of the smartphone market, the security of the OS continues to be a top concern for IT decision makers. I encourage you to check out BlackBerry’s new Android Secured content hub (click on the graphic below to check it out).

BBRY2827-Android_Secured_Social_Blog_800x500

Our new hub curates content from around the Internet, offering perspectives, insights and useful advice in a range of formats, from blog posts and webcasts to analyst predictions, datasheets and ebooks. It also includes commentary from key industry experts. It’s all the Android security news you need, all in one place. Trust us: you’ll want to spend way more than 8 seconds with the content you find there.

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

Join the conversation

Show comments Hide comments
+ -
blog comments powered by Disqus