Jeff Holleran, BlackBerry Senior Director of Enterprise Product Management, has just set up a BlackBerry device with a BlackBerry Enterprise Service 10 deployment, including adding the user to a group. Take a look at what’s next for pushing public apps from BlackBerry World to the device:

[ YouTube link for mobile viewing ]

Deploying and managing mobile applications can help increase productivity and provide behind-the-firewall access to corporate data, and it’s a critical aspect of a wider mobile strategy. Does your organization manage and deploy mobile apps to its employees? Share in the comments below.

[ YouTube link for mobile viewing ]

What we learned, who was there, and what happened

BlackBerry 10 is getting all of us more excited every day. The live demonstration showcased fantastic UI elements like the flow, notification screen, and the BlackBerry Hub, as well as how application management is experienced by end users via App World and App World for Work. As a hobbyist BlackBerry developer on the side of my social media work at RIM, the screen real estate, crisp resolution, and smooth transitions have me itching to get started.

On that note, why not get started? With the BlackBerry 10 platform, developing for BlackBerry has never been easier. Whether you’re into HTML5 with WebWorks, Native Qt/C++ development with Cascades, or Adobe AIR – the SDK’s are available, BlackBerry Dev Alpha and Beta devices are being provided to eligible attendees, and the guides are plentiful on http://www.blackberry.com/developer. Many are also porting over their existing Android apps to the BlackBerry® PlayBook™ and BlackBerry 10 platform.

With functionality like BlackBerry MDS Connection Service included with BlackBerry Mobile Fusion and BlackBerry Enterprise Service 10, connecting to data behind a firewall becomes a very straightforward experience – no need to create a VPN connection and re-invent the wheel. What this means is that BlackBerry 10 apps will prove to not only be extremely aesthetically pleasing, but also vastly functional in an enterprise environment.

The feedback from developers was outstanding, as seen not only in the applause and energy during the BlackBerry 10 live demonstration, but also in countless conversations between attendees and the RIM development staff on-hand to help answer questions, provide more in-depth information, and get everyone up and running.

We’ll be in Chicago and New York!

The BlackBerry Jam World Tour – Enterprise Edition events are not over by any means. If you’re in the area, be sure to check out our plans for Chicago (Nov 28) and New York (Dec 12); register at www.blackberryjamenterprise.com!

Have you attended one of the BlackBerry 10 Jam World Tour – Enterprise Edition events? What was your favorite aspect? Share in the comments below.

It’s been an exciting week so far here in San Jose at BlackBerry Jam Americas 2012. Beyond the infectious developer enthusiasm and the value-packed breakout sessions, we’ve also had the chance to showcase a few more features of the upcoming BlackBerry® 10 platform. Today I’d like to share some details about Mobile Application Management (MAM) with BlackBerry 10 and BlackBerry Enterprise Service 10. I was able to catch up with RIM’s Gregg Ostrowski, Sr. Director of Technical Solutions, and Jeff Holleran, Sr. Director of Enterprise Product Management, to chat about both developing enterprise apps as well as deploying them. Check out the video below for the details:

[ YouTube link for mobile viewing ]

What is Mobile Application Management (MAM)?

MAM is a practice that organizations engage with in order to provision mobile apps to employee devices. Beyond this simple statement, the topic covers areas such as apps behind the firewall, security of and access to data, provisioning required applications, making apps available for voluntary download, and the Bring Your Own Device (BYOD) trend.

RIM currently offers Mobile Application Management capabilities through our BlackBerry Enterprise Server and with BlackBerry® Mobile Fusion to BlackBerry smartphones, BlackBerry® PlayBookTM tablets, and iOS and Android™ devices. We’re streamlining the process for the future with BlackBerry Enterprise Service 10 and BlackBerry 10, so read on for details!

Mobile Application Management with BlackBerry Enterprise Service 10

Mobile applications are becoming a crucial part of everyday life for mobile workers. We use apps to stay up to date on the latest information, to stay in touch with others, and to integrate with existing systems like Customer Relationship Management tools. BlackBerry Enterprise Service 10 offers comprehensive application management to cover a variety of scenarios.

BlackBerry Balance and App World for both Work and Personal Spaces

On BlackBerry 10 devices, BlackBerry Balance functionality allows employees to switch seamlessly between work and personal spaces on the device. In the work space, App World operates as a portal for access to corporate application management. IT administrators can push required apps to BlackBerry 10 devices, provide a list of recommended apps from the public-facing App World directory, or make available apps that the company has developed. The recommended apps are available in App World within the work space of the device. Here employees can also check for updates and keep track of what corporate apps are installed.

Provisioning Apps with BlackBerry Enterprise Service 10

Personal and work applications are handled differently on BlackBerry 10 devices. Personal apps are installed to the personal space on the device, while corporate applications are kept separate, safe, and secure within the work space. These work apps can access work data and interact with other work applications, but have user-controlled access to personal data and cannot interact with personal applications on the device that have been installed to the personal space.

Software configurations can be used to bundle applications and then assign them to individual accounts or user groups. To remove applications from devices, administrators can simply remove the application from the software configuration.

Choices, Configurations, and Deployment

BlackBerry Enterprise Service 10 is designed to help you manage and provision mandatory apps or recommended apps, both of which are kept secure within the work perimeter of BlackBerry 10 devices. App provisioning with BlackBerry Enterprise Service 10 also extends beyond BlackBerry 10 smartphones to iOS and Android platforms, covering your multi-platform Mobile Application Management needs.

How is your organization managing applications on mobile devices today? What features do you wish were available, and which do you use most often? Share in the comments below.