Qubit.tv is an Argentinean telecom company that offers video-on-demand services for movies and documentaries. Founded in 2011, the company initially offered its services exclusively through its website. After identifying that users between the ages of 18 and 34 increasingly use their mobile devices to watch movies, Qubit.tv determined that they could grow their business by offering a wide variety of free and pay-per-view movies on mobile devices.

In order to expand its market reach, the company deployed Qubit.tv, a free BlackBerry PlayBook tablet application available for download from the BlackBerry App World storefront. Developed by Sondeos, the application sends an email confirmation to users who download it and register, and then allows them to run the app and choose from a menu of free and pay-per-view movies.

Qubit.tv’s app provides users with a variety of options: they can select a free movie, access over 700 movies available for rent, or subscribe to a pay-per-view service by paying a fixed monthly fee for on-demand mobile video access. Users can either watch movies directly on their BlackBerry PlayBook tablet or enjoy a “home theater” experience by connecting the BlackBerry PlayBook tablet to a television using an HDMI cable.

“We worked specifically with BlackBerry PlayBook tablets because the user video experience they offer is fun and user-friendly, and from a hardware and software point of view, it gives users an excellent video streaming experience,” said Javier Guevara, Marketing Manager at Qubit.tv.

Offering a mobile tablet application has helped Qubit.tv reach a younger and tech-savvy market segment. “Thanks to the app on the BlackBerry PlayBook tablet, Qubit.tv has been able to penetrate a highly competitive market and attract new customers,” said Guevara.

The application has also helped Qubit.tv provide a consistent user experience. “With the app for BlackBerry PlayBook tablets, our customers have a more rewarding entertainment experience, with better transmission and minimal video interruptions, which we see reflected in the app’s high usability rates,” said Guevara. “Now, they can use their tablets to easily navigate and watch their favorite movies wherever they are.”

How does your company or organization use the BlackBerry PlayBook tablet for business? Share in the comments below.

The capability for custom applications is an important element of the BlackBerry Solution. Business applications such as the one developed by DIRECTV in Argentina can improve customer experience and generate further sales opportunities.

DIRECTV needed an innovative solution that allowed customers to access TV programming, request new products and manage their account remotely. The objective of the solution was to deliver quality service through easy, direct customer communication.

To do so, DIRECTV created a custom application called DIRECTV™ Móvil, which offered subscribers in Argentina access to DIRECTV services from their smartphones and tablets, including BlackBerry smartphones – with operating system 5.0 and above – and BlackBerry PlayBook tablets.

The app is designed to let subscribers view a program guide, search for movies, order premium programming packages, rent movies or Pay-per-view programs and check their account status. When customers order a Pay-per-view program or subscribe to a premium channel with their BlackBerry smartphone, they get immediate access to their programming and receive a confirmation of their purchase.

“Our customers don’t need to be sitting in front of a TV or computer to consult the program guide or record a program. If they are out of their home and forgot to record their favorite sports match, or the series program or movie of their choice, they can record directly from their smartphone or tablet,” said Florencia Franchini, Manager of Customer Engagement and New Media, DIRECTV. “DIRECTV Móvil app is as easy to use as the TV remote control. We’re constantly working on developing innovations that make our customers’ lives easier while giving us a competitive edge.”

The company plans to expand the functionalities of the mobile application to include competitions for customers, benefit programs and games, among other ideas.

How does your business use custom applications to connect with customers? Share in the comments below.