The need to multitask and juggle both business and personal activity is becoming much more prevalent. The growing pace in the consumerization of IT has led to the emergence of a new decision maker when it comes to technology selection: the end user. Employee satisfaction seems as important a concern in some organizations as cost. The IT department is no longer the single force behind business changes in technology. Rather, end users’ demands are shaping when, how and what technology is purchased and deployed.

This is not a negative, however. Those businesses that capitalize on the enthusiasm and understanding of technology demonstrated by their staff will benefit from consumerization. “Enterprising Minds” are those people in business who most astutely understand and react to this trend. It is these “Enterprising Minds” that we are celebrating through the BlackBerry Innovation Forum series.

The UK’s South Yorkshire Police (SYP) is just one example, having embraced how social media can increase the connections between front-line police officers and their communities. By being visible on social platforms such as Twitter® and utilizing the BlackBerry platform to provide real time updates, SYP are changing not just the way that they engage with their communities, but where. They are engaging with socially active citizens in a forum they are already comfortable with, joining public conversations in an open way– while adding a personal side to the local force.

To see highlights from the London event and a close up with Jayne Forest, Inspector, South Yorkshire Police, check out the videos.

To stay up to date with the remaining Innovation Forums across EMEA, follow us on Twitter® at @BBEMEABusiness with the hashtag #BIF11.