We’ve enjoyed hearing feedback from business customers who have started using BlackBerry Enterprise Service 10 over the last month. Upgrading to BlackBerry Enterprise Service 10 is an important step for businesses preparing to deploy the new BlackBerry 10 smartphones and manage them securely.

To help you and your business transition smoothly to BlackBerry Enterprise Service 10, we’ve launched the BlackBerry Enterprise Service License Trade Up Program. This program will allow you to leverage your existing license investment to secure and manage your new BlackBerry 10 smartphones. The trade up process is easy and can be done in minutes – here’s a five-step guide to show you how:

1. Preparation

Before beginning the trade up process, you’ll want to make sure you have the following items at hand:

• Client Access Licenses that you want to trade up
• The BlackBerry Enterprise Server IDs currently in use in your environment
• The BlackBerry Enterprise Service 10 ID to which you are migrating

2. Setup

Once you’ve collected the three items listed above, head over to the BlackBerry Enterprise Service License Trade Up Program webpage. You’ll then be greeted by the following welcome screen, where you can select which language to proceed in.

You can choose either to complete the trade up process by yourself as a customer, or your carrier and/or IT partner can do so by changing the drop-down selection as seen here:

3. Account specifications

For the next steps, input the Client Access License keys, BlackBerry Enterprise Server ID, and BlackBerry Enterprise Service 10 ID you collected earlier in Step 1. You will also need to provide shipping details, including your company address, email address and, if registered, your BlackBerry Technical Support Services Subscription Code.

4. Trade Up

Based on information you’ve already entered, you will then be presented the quantity of licenses available for you to trade up. Partial trades are allowed. This means that if, for example, you currently own 2,000 BlackBerry Enterprise Server CALs, you can trade up 1,000 CALs on today’s transaction and redeem the remaining 1,000 on a later date. Once you’ve selected a quantity, you will be asked to accept the terms and conditions of the Trade Up.

5. Review and Download

After you’ve accepted the terms and conditions of the trade up, you can confirm and submit your order! Once you’ve submitted, you’ll see a trade up license download screen, pre-populated based on the information you’ve already entered. Now you’re set to download BlackBerry Enterprise Service 10 and start deploying BlackBerry 10 to employees.

As you can see, we’ve really tried to make upgrading to BlackBerry Enterprise Service 10 a quick and straightforward process. If you have any questions, concerns, or feedback, feel free to share in the comments section!

Have you already completed a BlackBerry Enterprise Service 10 Trade Up? Tell us about your experience on our LinkedIn Company Page or in the comments below!

With the launch of BlackBerry Enterprise Service 10, now is the perfect time to prepare your business to tackle future trends in mobility, and to harness the advantages of a mobile strategy. We know that implementing new enterprise mobility management solutions is a serious consideration, and so we’ve worked to provide you with the tools that you need to explore, learn, and save as you look to upgrade to BlackBerry Enterprise Service 10.

The BlackBerry Technical Preview program served to provide top enterprise and government customers with BlackBerry Enterprise Service 10 and BlackBerry 10 test devices ahead of launch. The BlackBerry 10 Ready Program serves to provide a robust set of tools and educational resources for all businesses to get up to speed. The launch of BlackBerry Enterprise Service 10 offers a free 60-day trial. And today, we’re offering the BlackBerry Enterprise Service License Trade Up Program to make it even easier to upgrade.

The trade up program runs until December 31, 2013, and offers customers who purchase new BlackBerry 10 smartphones the ability to trade up their existing BlackBerry Enterprise Server licenses on a one-for-one basis, for free. The new standard license will allow you to manage and secure BlackBerry 10 smartphones with BlackBerry Enterprise Service 10.

Get the details at the BlackBerry 10 Ready program web site, and start the trade-up process at www.blackberry.com/licensetradeup. You’ll need Client Access Licenses that you want to trade up, BlackBerry Enterprise Server ID’s currently in use in your environment, and the BlackBerry Enterprise Service 10 ID to which you’re migrating.

With this set of tools, offers, and resources, we’re hopeful that you have everything you need to transition smoothly to this re-engineered and enhanced mobility management solution.