How I Use BBM For Business


When you think of BlackBerry For Business, BlackBerry® Messenger (BBM™) may not be the first thing to come to mind. But what you may not realize is that BBM can be an invaluable tool for getting work done and decisions made.

BBM is built to make communication as quick and efficient as possible –making it one of the favorite apps for BlackBerry smartphones. And the confirmation notations (the √ for sent, R for Read, and D for delivered) are something that I personally love.

Overall, BBM adds practical value to my day, every day – which is what counts. When attending work conferences, for example, I create Groups for on-site discussions, sending slides from sessions and photos from the show floor, or simply to arrange ad-hoc meetings. It allows for real-time communication without the need to have IT staff create a separate DL or bog down my inbox.

I also find the real-time and discreet nature of BBM communications particularly useful for side-bar conversations. During conference calls, I find myself often “whispering” to colleagues: “Don’t forget to thank the ISV for their support”, “Let’s schedule the next meeting on site at the carrier’s office”, and so on. These comments might seem out of place said out loud in the middle of the agenda, but are helpful to keep the flow going.

In addition to helping keep ‘chatter’ off email systems, BBM also offers some other great benefits that your IT department will likely appreciate. Like all BlackBerry smartphone features, BBM can be managed through BlackBerry® Enterprise Server policies, which keep IT staff very happy.

But these are just my thoughts, and this blog is not about me – it’s about you and your organization. We’re constantly talking with our business customers and we found that business users claimed a significant portion of their BBM conversations were with work colleagues.

So tell me – how do you use BBM for business?

About Roger B.

Joining Research In Motion® (RIM) in 2001, Roger has worked in BlackBerry® Alliance Marketing, vertical segment marketing and product marketing. By leveraging this diverse background, for the past few years Roger has been involved with market research, analyst relations, and other research initiatives. A graduate of the Ivey Business School and MIT’s Executive program in Strategy & Innovation, Roger has been involved in technology marketing for the past 15 years working in Asia, Europe, and North America. Passionate about the impact technology has on people and processes, he brings this vast array of experiences together as a lead contributor to the “BlackBerry For Business” social media presence.

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