Register for BlackBerry World Today!

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Hi everyone, my name’s Sarah and I’m a member of the Corporate Marketing Group at Research In Motion® (RIM®) – you may have read my past post on the Inside BlackBerry® blog. I’ve seen a lot of changes over the years and been part of many great projects, but my current role – leading the BlackBerry World marketing team – is perhaps my most exciting role as I get to connect directly with customers like you.

It’s been a fun and busy few months ramping up to open registration. For those of you who were familiar with our Wireless Enterprise Symposium (WES), you will be interested to know that we have decided to move forward with a new conference, BlackBerry World, which will contain the WES content.

As of today, you can go to the official BlackBerry World website and register to join us at BlackBerry World 2011, to be held May 3-5 in Orlando, FL. If you buy at the early bird rate you’ll save $400 off the full conference pass – but this special rate ends February 25th, so be sure to buy your conference pass before the prices go up. As a new offer this year – because we know people have busy schedules – you now have the option to purchase a one-day pass for Tuesday, Wednesday or Thursday (your choice), if you cannot make it for all three days.

Part of the movement from WES to BlackBerry World reflects the shift in focus – we’re calling BlackBerry World a “360-degree view of all things BlackBerry,” which speaks to the broad range of BlackBerry topics that you’ll be able to explore. But BlackBerry World is also your chance to go really deep on the topics that interest you most. Looking for a new application to mobilize your sales team? The partners in the Solutions Showcase can help you find the right approach. Are you a new BlackBerry administrator? You can immerse yourself in technical sessions, administrator training and certification, and the Hands-on Labs. Want to know everything there is to know about BlackBerry® Mobile Voice System? Need a demo of BlackBerry® Presenter? Wondering how you can manage individual-liable devices in your organization? You’ll get the answers to all these questions at BlackBerry World, along with all the hands-on time you can handle with the BlackBerry® PlayBook™ tablet and our full range of BlackBerry smartphones.

I’ll be keeping you posted over the coming weeks as things progress, but we’re excited about how things are shaping up! Will you be there this year?

About Sarah B.

Sarah is a Manager of Customer Marketing Programs at Research In Motion (RIM). Sarah joined RIM in 2001 and has worked on a number of marketing teams working with partners and carriers as well as promoting BlackBerry Enterprise Server to Lotus Domino customers. In her current role, Sarah enjoys working with groups from across the company and meeting customers and partners at “the two best weeks of the whole year” – BlackBerry DEVCON in the fall and BlackBerry World in the spring.

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