BlackBerry World: Solutions Showcase


BlackBerry World 2011

One of my favorite parts of WES – now the BlackBerry World™ conference – has always been the “Solutions Showcase”. Yes, the parties and concerts are fun and the keynotes are inspiring, but what really sticks with me is the exciting amount of innovation to be discovered amongst partners!

There was a time when I knew all the Alliance Members by heart – but that was when there were fewer than a hundred. Now, with thousands of partners – not to mention registered developers (corporate and individual) – all producing an increasingly diverse set of applications distributed through the BlackBerry App World™ storefront, in-house or direct, the character of the Solutions Showcase certainly has changed!

In addition to the Welcome Reception held in the Solutions Showcase on Monday May 2nd, I like to hit the showcase in between breakouts to stretch my legs and see what’s going on. Aside from reading the full list of sponsors, I wanted to get a better sense of what I could look forward to seeing this year, so I had quick chat with our Alliances Enterprise Solutions team. As expected, every conceivable category of business need seems to be addressed at BlackBerry World: vertical solutions, custom development, field automation, workflow management, and hundreds more.

Here are just some of the solutions that I’m personally looking forward to checking out during my time at BlackBerry World:

  • Anomalous Networks – Addressing the bane of most ITC managers (and parents of teenagers), they address “bill shock” through a Telecom Expense Management tool for consumers and enterprises. As their tagline says, “If it is on the bill, it is too late!”
  • OpenText – This is a platform designed for rapid design/deployment of enterprise mobile services. This takes mobility out of ‘connect my latest gadget’ land and into a more strategic arena, which makes me happy!
  • Syclo – Focused on extending back end systems like SAP, IBM® Maximo and Oracle, this is your typical independent software vendor from five years ago – with one big difference. Back then, ISVs typically had maybe a dozen clients. Syclo, however, boasts success with over 750 organizations in 37 countries! They also feature a “SMART Approval Manager” which looks like a ‘Prêt-à-Porter’ tool for mobilizing basic business requests: expense approvals, timesheets, PO’s, service reports, and so on.
  • Grabba – Their attachments are designed to enable interaction with Barcodes, RFID tokens, Mag-Cards/Smartcards, Fingerprints, OCR, Signature Capture, IR and even Zigbee. At BlackBerry World, they’ll be running sessions related to m-commerce and m2m. Given that they previously been involved with our work in the vertical markets, I’m keen to explore their solutions in greater detail.

Make the most of BlackBerry World and plan ahead – I know I will. What business problems are you looking to solve? Are there any partners you’re specifically hoping to connect with? I’m keen to hear about your interests, so let me know.

About Roger B.

Joining Research In Motion® (RIM) in 2001, Roger has worked in BlackBerry® Alliance Marketing, vertical segment marketing and product marketing. By leveraging this diverse background, for the past few years Roger has been involved with market research, analyst relations, and other research initiatives. A graduate of the Ivey Business School and MIT’s Executive program in Strategy & Innovation, Roger has been involved in technology marketing for the past 15 years working in Asia, Europe, and North America. Passionate about the impact technology has on people and processes, he brings this vast array of experiences together as a lead contributor to the “BlackBerry For Business” social media presence.

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