BlackBerry Innovation Forums are launching top businesses into cloud computing


The Cloud is starting to gather momentum as an idea and as an asset, particularly in enterprise. Gartner’s recent list of the ”Top 10 Strategic Technologies” states that 2012 will see IT leaders move from trying to understand what the Cloud can do for them and actually start implementing solutions. The recently launched BlackBerry® Management Centre is a good example of how BlackBerry is embracing the Cloud and developing new services for customers to use, as is the newly announced BlackBerry® Business Cloud Services for Microsoft® Office® 365 (more on these later).

Discussions about how Cloud computing and services can drive impact for cost management and solution delivery played a key part at our recent BlackBerry® Innovation Forum in Amsterdam, and these topics will also be a major focus for our remaining events across Europe, the Middle East, and Africa. The BlackBerry platform has a heritage in the cloud, operating in it for nearly 12 years with a proven system for security and data protection. (The “Cloud” means different things to different users, but includes options such as web-based applications, such as email, through to data storage and data farms.)

Why cloud computing?

The Cloud is about information management, and companies naturally want to give employees access to information in the easiest and most cost efficient way. Using the Cloud can be one of the best solutions for information management for a number of reasons:

  1. For companies who don’t want the hassle of IT issues, they can purchase Cloud computing solutions to help keep IT costs low as the initial cost barrier of entry is generally low.
  2. Pricing for Cloud computing can include options to only pay for what you have used. There is a clear understanding of what services you pay for to help forecast operating expenditures.
  3. Cloud computing is scalable and flexible. It gives you the ability to adjust your services for season peaks and troughs to give you a totally customizable service that doesn’t require long-term capital commitments. For large Enterprise businesses, this can save costs by way of outsourcing services to the Cloud.

BlackBerry Management Centre is a service that allows businesses to centrally manage their devices and provide email support from all major web browsers, simply and effectively without the need for specialist skills or IT systems support, all for free. BlackBerry Business Cloud Services for Microsoft Office 365 allows organizations to realize the benefits of using Microsoft Office 365, such as Microsoft® Office and Microsoft Exchange email through their BlackBerry smartphones – and all through the Cloud. You can learn more about these innovations and how they can benefit your business by joining the conversations at our BlackBerry Innovation Forum events or via @BBEMEABusiness using the hashtag #BIF11.

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