Announcing BlackBerry Mobile Fusion – RIM’s Next Generation Enterprise Mobility Solution

Enterprise

With more and more businesses embracing the potential of a mobile workforce and the Bring Your Own Device (BYOD) to work trend, managing devices is more complex than ever before. Organizations are often finding themselves caught between providing mobile device choice and flexibility to employees and the requirement to manage the devices that have access to the corporate network and the confidential information that is exchanged on these devices. Addressing this challenge, Research In Motion® (RIM®) is introducing BlackBerry® Mobile Fusion – its next generation enterprise mobility solution.

BlackBerry Mobile Fusion helps make managing mobile devices faster, easier and more organized. From a unified interface, a user will be able to manage BlackBerry smartphones, BlackBerry® PlayBook™ tablets, and devices that use either the Apple iOS or Google® Android™ operating systems.

Building on years of experience in the mobile management space, BlackBerry Mobile Fusion will bring together three major mobile device management facets through a single web-based console: best-of-breed BlackBerry security/manageability under the BlackBerry® Enterprise Server paradigm for BlackBerry smartphones; management of BlackBerry PlayBook tablets; and mobile device management for smartphones and tablets running iOS or Android – all from one console.

In addition to the over 500 IT policies and technologies like BlackBerry® Balance™ technology already available through BlackBerry Enterprise Server 5 for BlackBerry smartphones, BlackBerry Mobile Fusion will provide mobile device management capabilities for smartphones and tablets running iOS and Android operating systems, including asset management; user- and group-based administration; application and software management; and functions to help protect lost devices (remote lock, wipe).

BlackBerry Mobile Fusion is already in review with early adopter customers and a closed Beta program will start in January. As for general availability, BlackBerry Mobile Fusion is planned for late March, 2012. Until then, you’ll want to stay tuned for updates on this offering through the Inside BlackBerry for Business Blog and our other social channels including Twitter® and LinkedIn. Additionally, if you haven’t already done so, you’ll want to take advantage of the great promotions mentioned previously and upgrade to BlackBerry Enterprise Server 5 which, in addition to providing features like BlackBerry Balance technology, works with BlackBerry Mobile Fusion.

Let us know if you have any questions about BlackBerry Mobile Fusion in the comments!

About Tina M.

Tina joined Research In Motion (RIM) in 2007, starting off doing product marketing for the BlackBerry Enterprise Solution and other software products. Today, she is a Regional Business Marketing Manager focusing on North America, and spends most of her time preparing for business-focused events where we get out and talk to customers. BBM is her lifeline to her family, friends and co-workers.

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