BlackBerry PlayBook offers picture perfect utility for mobile business [Case study]


Here’s a quick guest post from Nadia S. about an interesting use case study for the BlackBerry® PlayBook™ tablet – enjoy! – Ed.

You remember school picture day, right? Remember how long it would take from when the pictures were taken to when you actually got to hand out wallet-sized images of yourself to all of your adoring aunties?

Like many other business processes, school photography has gone digital and the demands on companies to deliver photos quickly – and with a high level of customer service – has increased. We recently came across Edge Imaging, a digital photography studio that specializes in school, sports and graduation photos, who decided to take things to the next level and mobilize their business. Sales reps for Edge Imaging are using the BlackBerry PlayBook tablet to enter information on the spot, track orders, and share photos with school principals, students and parents. Click here to read the Edge Imaging Success Story!

How is the BlackBerry PlayBook tablet impacting your industry? Have you started to think about implementing the tablet into your digital strategy? Tell us about it.

About Roger B.

Joining Research In Motion® (RIM) in 2001, Roger has worked in BlackBerry® Alliance Marketing, vertical segment marketing and product marketing. By leveraging this diverse background, for the past few years Roger has been involved with market research, analyst relations, and other research initiatives. A graduate of the Ivey Business School and MIT’s Executive program in Strategy & Innovation, Roger has been involved in technology marketing for the past 15 years working in Asia, Europe, and North America. Passionate about the impact technology has on people and processes, he brings this vast array of experiences together as a lead contributor to the “BlackBerry For Business” social media presence.

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