McCain Sales Team Leverages BlackBerry PlayBook Tablet – and Custom App – for Business


[YouTube link for mobile viewing]

McCain Foods Limited has begun to deploy the BlackBerry® PlayBook™ tablet within their sales force in order to leverage the functionality of the device – along with a custom-made app designed by DigiFlare Inc. The application is designed to allow the sales team to have immediate access to important information about their products and includes a virtual sales catalogue, complete with video tips and tricks. Multitasking, Adobe® Flash®, and video capabilities are just a few features of the BlackBerry PlayBook tablet that are helping to enable McCain’s sales force to work and communicate more effectively while on the road.

Check out the video above to see the details, and head over to the Customer Success Stories area to read more.

Are you part of a sales team for your organization? How would a BlackBerry PlayBook tablet expand your capabilities and effectiveness off-site?

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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