Customer concerns on consumerization and MDM, and the solution: BlackBerry Mobile Fusion [VIDEO]


How are you dealing with consumerization? Have you got a Mobile Device Management (MDM) solution or strategy in place? What types of policies are acceptable to IT, end users and executives? These are the kind of questions I discussed with attendees during a recent BlackBerry® Innovation Forum session in Toronto. The answers cover the gamut with some leading the pack, and others just beginning to be researched. Have a listen to what attendees had to say about MDM, consumerization, and their thoughts around BlackBerry® Mobile Fusion:

[ YouTube link for mobile viewing ]

It’s clear that MDM is a major item on the horizon and will be an integral part of IT project plans in the immediate future.

There are, of course, several sessions throughout BlackBerry World™ that touch on MDM, specifically BlackBerry Mobile Fusion. To get the most out of your time with the BlackBerry product experts, you’ll want to come prepared, and deploying BlackBerry Mobile Fusion in your environment in advance of the conference is a step in this direction. Getting your hands on the product, rolling up your sleeves and digging in allows you to prioritize your questions and make the most of the Research In Motion® (RIM®) experts and technology peers from other companies that you’ll have access to on site at BlackBerry World.

How are you preparing for BlackBerry World? Have you downloaded BlackBerry Mobile Fusion yet?

About Roger B.

Joining Research In Motion® (RIM) in 2001, Roger has worked in BlackBerry® Alliance Marketing, vertical segment marketing and product marketing. By leveraging this diverse background, for the past few years Roger has been involved with market research, analyst relations, and other research initiatives. A graduate of the Ivey Business School and MIT’s Executive program in Strategy & Innovation, Roger has been involved in technology marketing for the past 15 years working in Asia, Europe, and North America. Passionate about the impact technology has on people and processes, he brings this vast array of experiences together as a lead contributor to the “BlackBerry For Business” social media presence.

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