BlackBerry World 2012 Keynote: The BlackBerry DNA, where we’ve come, and where we’re headed


This is a very exciting time for us here at Research In Motion, and it’s fantastic to be here in Orlando where RIM CEO Thorsten Heins made his debut as keynote speaker for BlackBerry World 2012. Onstage at the Marriott World Center, Thorsten shared his perspective on the BlackBerry DNA, and what “BlackBerry” means to those who use and experience our smartphones, tablets, and solutions.

“BlackBerry is about saving time, and it’s about success,” Thorsten shared. You want to get more done in a day, and to be productive, agile, and to communicate across a wide span of networks, relationships, and responsibilities. This is precisely how we seek to enable you and your business with BlackBerry solutions. The work that is being done on BlackBerry 10 embodies these characteristics from the ground up, whether you’re considering the ultimate efficiency under the hood, or a fluid user interface that will provide you with what you need when you need it, all with immediacy and responsiveness.

As the designers of one of the first mobile computing platforms, RIM has a strong history of providing connectivity, security, manageability, and award-winning hardware (let’s hear it for that Bold keyboard!). But now we’re looking to the future, and embarking on a clear path towards unprecedented mobile computing performance that is made simple for organizations and individuals worldwide. We’re focusing on core strengths, building strategic partnerships, and coming together in amazing ways to build the future and set new standards for how mobility is leveraged for success –both personally and professionally.

One concept discussed by Thorsten (and exemplified by the sneak peek of BlackBerry 10 shown live by RIM’s Vivek Bhardwaj during the keynote) that really stood out to me was that of “information feeds”. We’re constantly inundated with data. Think about it: text messages, Twitter mentions, Facebook posts, emails, documents, lists, action items, events, and reminders – the list goes on and on. What we’re seeking to accomplish with BlackBerry 10 is an intuitive and concise consolidation of these feeds so that you have instant access at the tip of your fingers, embedded context and prioritization, and unparalleled application switching to provide ultimate multitasking functionality. We’re looking to give you the means to handle anything that gets thrown at you and effortlessly take action.

What was your favourite part of the keynote? Was there one concept discussed or demonstrated that really stood out to you? Share in the comments below.

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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