BlackBerry World 2012 Keynote Highlights: BlackBerry 10, App Demos, and More


It’s been quite a day here in Orlando at BlackBerry World™ 2012! The keynote general sessions for both BlackBerry World and BlackBerry® 10 Jam were held here at the Marriott World Center this morning, and we’ve compiled the highlights here for you to get the full scoop.

BlackBerry 10 Concept Previews and App Demos

In an exciting hint of what’s to come in BlackBerry 10, Thorsten Heins shared the vision for the future of the BlackBerry 10 platform to be released in the latter part of this year. Check out a video of the sneak peek that we shared earlier today, including a live taste of BlackBerry 10 software presented by Vivek.

BlackBerry 10 isn’t just about a smartphone, rather, it’s a mobile computing engine that’s being developed to enable a robust BlackBerry® ecosystem of devices, homes, cars, and future systems. To reinforce our commitment to launching BlackBerry 10 with fantastic customer experiences, several app demonstrations were shared during the BlackBerry World 2012 keynote to exemplify the work that’s already in progress. Check out the videos below to see the individual demonstrations:

[ YouTube link for mobile viewing ]

[ YouTube link for mobile viewing ]

BlackBerry 10 developer tools, including the Native SDK, BlackBerry 10 WebWorks, and Cascades, have been provided to developers over at BlackBerry 10 Jam. Additionally, they’ve been provided with Dev Alpha prototype devices (which are in no way representational of final BlackBerry 10 hardware or software) in order to work towards a rich app experience at launch.

What BlackBerry Means to You

During his portion of the keynote, Thorsten spoke specifically on what BlackBerry means to you; how it helps to make you successful and reach across your wide array of networks and relationships. He referred to the BlackBerry DNA, and how RIM as a company is laser-focused on enabling individuals and business to succeed with highly functional and highly intuitive mobile solutions – with this focus embodied and uplifted by the work being done on the BlackBerry 10 platform.

Check out the video below for a closer look!

[ YouTube link for mobile viewing ]

What part of this year’s BlackBerry World keynote hit home for you? What was your favourite sneak peek or partner demonstration? Share in the comments below.

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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