Why Enterprise Developers Should Attend BlackBerry Jam Americas 2012


BlackBerry® Jam Americas 2012 is quickly approaching, and coming with it are opportunities for enterprise app developers. There are some incredible business apps available for both BlackBerry® 7 smartphones as well as BlackBerry® PlayBook™ tablets – but some real excitement is on the way with BlackBerry® 10.

I run a team that is focused directly on the Enterprise Developer – we understand your challenges around security, management, and the need to support many different devices. We work to help you leverage the engagement elements of the BlackBerry UI to make apps that are not only appealing to the end user but also fully connected to the backend to access corporate data. My team is here to guide you through the process of taking your Java applications and porting them over with standards-based programming languages like HTML5 and C++. We work to ensure that you are able to design a highly successful application for your Enterprise. BlackBerry Jam Americas is a great event for you to attend in order to get the specialized attention that you require from my team and to meet up with fellow peers. We are eager to teach you the best practices learned from the many engagements with our Enterprise customers.

Developing for BlackBerry has never been easier with tools, community support, and plenty of options available. Access to corporate data, rich functionality, and a beautifully designed interface can come together to provide your business with fantastic opportunities to design custom applications, which can serve to mobilize processes and increase productivity. For an example, check out how IA Clarington Investments designed a custom CRM app to increase and mobilize sales productivity.

Beyond business apps themselves, the application management aspect is also critically important for enterprises. BlackBerry® Mobile Fusion, and the upcoming BlackBerry® Enterprise Service 10, provides functionality to push apps to employee devices, provide optional apps for employees to choose from, and manage policies related to mobile apps.

Sessions that you won’t want to miss

Check out the following developer sessions being offered at BlackBerry Jam Americas 2012 – these have been hand-picked as relevant and engaging for enterprise developers in order to equip them with the tools, knowledge, and support to drive value for your organization.

Come Jam with Us!

BlackBerry Jam Americas will be a fantastic opportunity to connect with other developers, explore opportunities, get more sneak peeks at BlackBerry 10, and get prepared to design incredible mobile apps. Check out the details below:

BlackBerry Jam Americas 2012
San Jose, California from September 25-27
Follow #BBJam and @BlackBerryDev on Twitter®, as well as the Inside BlackBerry Developer Blog

Enterprise Developer Lab

As an added value for enterprise developers, we’ve set up an Enterprise Developer Lab where you can bring your laptop and application for one of our Wireless Application Architects to spend one-on-one time with you. You’ll leave with a clear understanding of how to make your app ready for the launch of BlackBerry 10. And you never know, you might just get to see it up and running on a BlackBerry 10 device right at the event! Just stop by the Enterprise Developer Lab and we’ll be happy to help you out.

Further Resources

Will you be attending BlackBerry Jam Americas as an enterprise app developer? What are you most looking forward to? Share in the comments below.

About Gregg Ostrowski

Since joining Research in Motion in 2001 Gregg has always been focused on the Enterprise. While running the in field Technical Account staff he also ran the BlackBerry Innovation Forum in North America. Currently Gregg is the Senior Director, Enterprise Developer Partnerships focusing on enterprise developer and "behind the firewall" applications. In his spare time he spends time with his wife and daughter as well as riding his Appaloosa.

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