Taking “Mobile” to a Whole New Level: Motorcycles, BlackBerry Smartphones, and Wi-Fi Hotspots in Vietnam


Gedeon Richter Vietnam (Gedeon Richter) is a representative office of the multinational pharmaceutical company Gedeon Richter PLC. The sales team of Gedeon Richter is already quite mobile, using motorcycles as their primary mode of transportation to meet with clients and navigate the traffic of Vietnam. As with any sales force, the team needed easy access to information and communication, but with maximum convenience and low bulk.

BlackBerry® smartphones were used to further mobilize their on-the-go sales force, allowing them to travel light without compromising the access to company data. With the abundance of Wi-Fi® hotspots available in the cities, they were able to cut data costs, further increasing the return on investment of the mobile equipment.

You may not live in Vietnam and ride a motorcycle as part of your work, but mobilizing a sales force with the proper equipment and keeping them connected to your Customer Relationship Management (CRM) solution is still a crucial parallel that can be drawn. BlackBerry® Enterprise Express allowed Gedeon Richter to manage the devices and plug into their existing CRM tools and Microsoft® Exchange mail server, rounding out the solution and representing cost efficiency. Check out the PDF below to read the full case study:

If you’ve got a customer success story, don’t hesitate to let us know at success@rim.com. Does your sales force use BlackBerry smartphones? How have they benefited from the mobility and connectivity? Share in the comments below.

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

Join the conversation

Show comments Hide comments
+ -
blog comments powered by Disqus