How Mobile, Social and Cloud Transform Business and IT

Case Study

In the business industry, things are always changing. In order to keep up with emerging trends and industry news, I do a lot of reading. A couple of months ago, Maribel Lopez of Lopez Research published a study titled “Mobile, Social and Cloud Transform Business and IT” addressing how these three major technology trends are changing business today.

Lopez Research estimates that there will be more than 30 billion connected mobile devices and 6 billion mobile internet users by 2020. As industries like consumer electronics and automotive include mobile sensors in virtually all products, many of the 6 billion mobile Internet users will use mobile technologies as their only or primary connection to the Internet.

Mobility will transform business in four ways:

  • Connecting Phones, Tablets and the “Internet of Things”: Companies will need to adapt current network connectivity models and plan for a substantial rise in real-time information. Additionally, companies will need to prepare for various interaction models, including people to people, people to things, and machine to machine. Enterprise Mobility Management (EMM) solutions like BlackBerry® Mobile Fusion will allow organizations to manage company and/or employee-owned devices on multiple platforms and reduce the risk of lost or stolen devices.
  • Rebuilding Business Processes to Work in a Mobile World: Because mobility-optimized systems are task oriented, companies will need to change how applications and processes are created. Applications will need to be able to deliver sensory information and be device-aware, location-aware, and network/cloud-aware.
  • Creating Portable Services: As more people begin to carry multiple mobile devices, content and services will also be readily available at any location. Applications like BlackBerry® Bridge allow you to pair your BlackBerry® smartphone with a BlackBerry® PlayBook™ tablet to access documents, browsing, emails, messagin,g and photos. Also, the Citrix Receiver app allows users to access a virtual desktop with the BlackBerry PlayBook tablet.
  • Supporting Multiple Personas Per Individual: In the past, enterprise features were locked to a specific device, but as mobility evolves, technology like BlackBerry® Balance™ will enable IT to separate corporate and personal data — essential to supporting a Bring Your Own Device (BYOD) environment. By separating personal data and applications from corporate data and applications, both the employee’s information and the organization’s information will remain private.

While mobility will create new opportunities for businesses, it also opens up potential security and management risks in addition to “business-process challenges.” As these technologies continue to evolve and embed themselves more deeply in our everyday lives, businesses must prepare to adapt to the changes they will bring. In order to address these risks and challenges, businesses must create a mobile strategy that addresses security and management and support of multiple device operating systems. Lopez research suggests a three-step plan to prepare for the changes mobile brings:

For more about how mobility will transform business and what organizations should do to prepare for the change, read the study: “Mobile, Social and Cloud Transform Business and IT”

Has your organization begun to see any of these changes from Mobile, Social and Cloud technologies? What strategies will you be adopting to confront the transformation?

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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