Looking Beneath the Surface: Build the Right Apps to Solve Your Business Challenges


When IT departments want to solve business issues, they often evaluate all of the products available and find what solutions fit best for the particular problem that they are solving. With the introduction and availability of mobile applications to the general business community, the idea of evaluating the right tools at an in-depth level to solve problems often becomes a forgotten art. Unfortunately a lot of time gets wasted trying to use a hammer as a screwdriver with apps that appear functional, but don’t integrate with your infrastructure or lack on security and connectivity.

The BlackBerry® Enterprise solution contains tools geared toward the enterprise customer when it comes to enterprise application solutions, starting with straightforward connectivity behind the firewall. But it doesn’t stop there. Having the ability to push data to a mobile device offers up many opportunities for solving real business problems.

Take, for example, the idea that executives commonly need to be kept up to date on sales performance, inventory, or business intelligence. With the BlackBerry solution, it is very easy to push that out to your executives via a browser channel or a BlackBerry® WebWorks™ application. For example, you can build in notifications and an icon that shows when that new information is available for them, and once they click on the icon, it can change to show that it’s already been read until a new push is received. All of this can be done using BlackBerry developer tools that are readily available. As an added bonus, the information can be made available offline, such as when busy executives are flying. After all is said and done, you’ve got a fantastic example of a functional enterprise app without the hassle of creating a VPN connection and attempting to connect with company servers behind the firewall. Problem solved!

Tip: Check out sample code that allows you to push company data to devices.

Now let’s take that a step further and say you have a field service technician who needs to be able to respond in conformity with a specific Service Level Agreement (SLA). The BlackBerry push ability allows you to build in a confirmation that the technician received the notification, as well as acknowledgement back from the technician that the work order has been accepted. In this scenario you’re working towards a higher level of response for the level of service that your customers expect and demand. Again, the problem solved and response time, accuracy, and customer satisfaction can be improved.

We’ve designed all levels of the BlackBerry solution to help solve challenges like the examples mentioned above. The back end servers and management tools, the devices themselves, and the developer resources all come together to provide a straightforward opportunity to design and deploy enterprise apps.

What problems have you solved with BlackBerry enterprise apps? Share in the comments below.

About Gregg Ostrowski

Since joining Research in Motion in 2001 Gregg has always been focused on the Enterprise. While running the in field Technical Account staff he also ran the BlackBerry Innovation Forum in North America. Currently Gregg is the Senior Director, Enterprise Developer Partnerships focusing on enterprise developer and "behind the firewall" applications. In his spare time he spends time with his wife and daughter as well as riding his Appaloosa.

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