A Wider Perspective on Enterprise App Development and BlackBerry App World on BlackBerry 10 [VIDEO]


After six whirlwind stops around the globe, the BlackBerry® 10 Jam World Tour – Enterprise Edition recently made its way through Washington, DC. Aiming to connect with business developers, the events focus on helping business developers build enterprise apps that take advantage of information behind their corporate firewall.

We once again had the privilege of connecting with Gregg Ostrowski, Senior Director of Enterprise Partnerships at RIM®, to get his thoughts on why the Enterprise Jam events resonate with attendees. Throughout the interview, Gregg discusses RIM’s vision for the BlackBerry App World™ storefront, as well as RIM’s commitment to providing tools and resources to the enterprise development community.

[ YouTube link for mobile viewing ]

According to Gregg, “When an enterprise developer is building an app, they typically don’t want their app stored in a place that can be accessed by the public. To address that specific requirement, we’ve enabled a simple user-interface [in BlackBerry App World] that Enterprise developers can use to host not only public apps, but also unique Enterprise apps that they have built for their business – all housed behind their corporate firewall.”

Are you an enterprise developer interested in building BlackBerry apps for your business? If so, let us know by commenting below. We will be sure to connect you to the right people inside RIM and resources you need to make this happen!

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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