Qubit.tv Attracts Younger Demographic with BlackBerry PlayBook App for On-demand Movie Streaming

Case Study

Qubit.tv is an Argentinean telecom company that offers video-on-demand services for movies and documentaries. Founded in 2011, the company initially offered its services exclusively through its website. After identifying that users between the ages of 18 and 34 increasingly use their mobile devices to watch movies, Qubit.tv determined that they could grow their business by offering a wide variety of free and pay-per-view movies on mobile devices.

In order to expand its market reach, the company deployed Qubit.tv, a free BlackBerry PlayBook tablet application available for download from the BlackBerry App World storefront. Developed by Sondeos, the application sends an email confirmation to users who download it and register, and then allows them to run the app and choose from a menu of free and pay-per-view movies.

Qubit.tv’s app provides users with a variety of options: they can select a free movie, access over 700 movies available for rent, or subscribe to a pay-per-view service by paying a fixed monthly fee for on-demand mobile video access. Users can either watch movies directly on their BlackBerry PlayBook tablet or enjoy a “home theater” experience by connecting the BlackBerry PlayBook tablet to a television using an HDMI cable.

“We worked specifically with BlackBerry PlayBook tablets because the user video experience they offer is fun and user-friendly, and from a hardware and software point of view, it gives users an excellent video streaming experience,” said Javier Guevara, Marketing Manager at Qubit.tv.

Offering a mobile tablet application has helped Qubit.tv reach a younger and tech-savvy market segment. “Thanks to the app on the BlackBerry PlayBook tablet, Qubit.tv has been able to penetrate a highly competitive market and attract new customers,” said Guevara.

The application has also helped Qubit.tv provide a consistent user experience. “With the app for BlackBerry PlayBook tablets, our customers have a more rewarding entertainment experience, with better transmission and minimal video interruptions, which we see reflected in the app’s high usability rates,” said Guevara. “Now, they can use their tablets to easily navigate and watch their favorite movies wherever they are.”

How does your company or organization use the BlackBerry PlayBook tablet for business? Share in the comments below.

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