An Open Letter to our Enterprise Customers


Today, John Chen, Interim CEO of BlackBerry, sent an open letter to our valued Enterprise customers to set the record straight about the hype from media and competitors.

John reassures our enterprise customers that BlackBerry is here to stay, and that the investments customers have made in BlackBerry infrastructure and solutions are secure.   During this restructuring period our team is refocusing resources so we can deliver what you’ve always depended on from BlackBerry.

The fact is that we believe in our platform and technology, and you should too.

Setting the record straight: We will manage all devices
In this letter John goes on to stress that we’re serious about multi-platform MDM and even more serious about multi-platform EMM. We deliberately moved to a new platform with BES10 last year.  Making this change enables us to manage all devices, turbo-charge BYOD initiatives, and provide the very best management experience.

Our competitors want you to think that BES only manages BlackBerry devices, and that we are somehow more expensive than other MDMs. This is false.

We understand the realities of the enterprise mobility market better than anyone, and we’re in the game for the long term. We’ve been investing in enterprise mobility management – for any device – and thanks to customers like you, we’re doing very well. Here’s the proof:

  • Our EMM customer base is much larger than any of the other vendors in the Gartner Magic Quadrant for Mobile Device Management – and is growing.
  • We manage more mobile devices than any other vendor. Period.
  • We move more secure mobile data than anyone else.
  • We have substantial cash and are not a small VC-backed ‘pure play’ MDM player seeking additional funds every year.

His message today is loud and clear: you can continue to count on BlackBerry. We’ve shared his open letter below and welcome feedback from our valued customers.


Click to enlarge


About Ali Rehman

@AliRehman81 is the Enterprise Social Marketing Manager at BlackBerry. He is involved in managing social media program for the B2B community. Also focusing on developing engagement and awareness across various social properties. Outside of work he is a massive aviation fan and big supporter of the 'Blue Angels (USN)' aerobatics team.

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  • Steve

    Mr Chen,

    Thanks for this first step in creating more transparency for your enterprise customers who are not under nda and do not have the minimum number of users to warrant a direct relationship with BlackBerry.

    In your letter you mention a conversation. Please inform us how we can participate. Where are you listening? Should we continue to vent our frustrations on the Crackberry forums? On the twitter feeds of your employees who are trying desperately to listen but have little to no organizational support? Certainly not in BBM channels or you would have posted this there yourself to allow for commenting.

    Please do not misinterpret my intent. I love BlackBerry I want nothing but the best for the organization and it’s thousands of hard working individual contributors. I am merely trying to illustrate the frustration many of your enterprise customers are facing.

    Please continue down this path of keeping us informed this is a fantastic new direction for the company. However please identify a channel for customers to provide you with our feedback and resource that channel to ensure a positive experience.

    p.s. Loose the acronyms they were part of the founders m.o. and only serve to alienate readers from your message.

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