Case Study: Time to lose the laptop?

Case Study


How many people do you know who don’t have a smartphone?

In fact, chances are you’re probably reading this post on a mobile device. With an estimated 1.75 billion smartphone users today, even the diehard luddites I know are caving to the convenience of mobile devices that carry more power than some desktop computers did a few years ago.

Mobile technology has come a long way in a very short time, causing a decline in computer sales. Businesses want their employees leveraging the latest mobile devices to make sure they can be productive whenever, wherever they are.

But are they ready to replace laptops altogether?

The Benefits of Mobility

Businesses that have created a workplace that goes beyond the office walls benefit in a variety of ways: they have lower overhead costs, can draw from a global talent pool, see increased productivity, and have a happier workforce.

The ability to connect with people all over the world through technology helps the environment as well. Video conferencing and remote access to tools reduces the need to travel, which helps businesses decrease their carbon footprints.

Even still, there’s a reluctance to do away with the traditional desktops and laptops.

Novacom logo

Taking the Plunge

For companies that provide extremely time-sensitive services, mobile access to tools can be a matter of life and death. Seconds of downtime can mean people aren’t getting the emergency services they need and lives can be lost. In this high stakes realm, organizations that are fully embracing mobile technology as a business enabler are reaping the benefits.

Here’s an example: Novacom Wireless Communications is a company that provides the essential link for people in distress to contact emergency services. They build and maintain a community’s 911 network and need to have a service rep on call at all times.

“These systems can be complex,” explains Brandon Watson, Head Engineer, “requiring input from more than one technician who is not on site. Our staff needs a phone that we can rely on to communicate with the team, and that can support our multitasking needs while we troubleshoot complicated issues.”

They chose BlackBerry as a critical tool.

True Mobility with BlackBerry

The BlackBerry platform provides services Novacom needs to be successful. Watson takes 50 to 75 calls a day in his car. But most importantly, everything he needs to do his job is in the palm of his hand, eliminating the need to use his laptop. Not only that, it allows meetings to happen over BBM Video:

“With BBM Video, we can see the screens or servers and then identify the issue to get it resolved much faster.”

Fast, accurate resolutions are what the BlackBerry platform facilitates. To get a better feel for how BlackBerry could help your business solve its biggest challenges, check out the full story on Novacom using BlackBerry.


About Tony Evans

Tony Evans is the Head of US Sales at BlackBerry, where he leads the US Enterprise and Carrier Sales Teams. He has a proven track record in driving multi-million dollar enterprise sales and the development of business, marketing and IT/IS solutions. Prior to joining BlackBerry, Tony held progressively senior sales roles with leading tech organizations like SAP and Oracle.

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