Case Study: How a Little Balance Can Re-Build Employee Trust

Case Study


The BYOD Power Struggle

BYOD was expected to become the “new normal,” and maybe it will eventually. But a recent CompTIA survey reports that one out of two companies aren’t opening up the doors to a myriad of personal devices.

Of the companies surveyed, only half reported that employees are more productive because of new BYOD environments. Could it be that the complexities, costs, and the infringement on employee privacy are indeed outweighing the anticipated benefits?

Time will tell.

Fortunately for BlackBerry customers, BlackBerry Enterprise Service 10 (BES10) supports all device ownership models, so enterprises can mix and match and experiment until they get things right. But one thing they can’t experiment with is employee trust and privacy.

What’s Mine is Yours?

Why is employee trust such an issue?

Working outside the traditional office environment helps employees maintain productivity, regardless of time or space. But suddenly the lines between personal and professional aspects of life are blurring and more employees are using their personal devices and apps for work.

Since many of these devices weren’t built for a business environment, IT departments , who are responsible for securing corporate data, have gained access to over all aspects of the device – including an employee’s personal data. This, however, has broken the trust between businesses and their employees.

Back to BlackBerry

BlackBerry invented devices to mobilize business processes. Understanding the needs of the enterprise serve as the foundation of BlackBerry’s solutions, making productivity, privacy, security, and efficiency the requirements.

These tools make BlackBerry the obvious mobile solution for companies across the globe. Because many personal devices weren’t designed for business, employees can’t be sure what’s exposed and what isn’t.

These privacy issues are making people miss their BlackBerry devices, and many are asking for them back.

Re-Building Trust

Tyne Tunnels 2 Limited (TT2), a UK-based construction company, is one of the many successful businesses upgrading to BES10. For TT2, 24/7 communication and productivity tools are essential to deliver projects on time and on budget.

Along with all of the great productivity apps, as well as the efficiency and security of the BlackBerry solution, BES10 introduced a new feature for enterprises: BlackBerry Balance.

BlackBerry Balance separates work and personal space from the OS on up, giving TT2 staff the peace of mind knowing that their personal information remains private and corporate data remains secure. IT departments can rest assured that sensitive information won’t accidentally be copied into personal apps and the cloud.

Read the full case study to find out more about how BlackBerry is rebuilding trust between employees and their companies.

About Markus C. Mueller

After completing law school end of 2001 Markus C. Mueller founded ubitexx in Germany. Since then ubitexx had the largest enterprises in Germany, Austria and Switzerland as its customers. In Mobile Device Management ubitexx was marketleader in Germany. In May 2011 BlackBerry acquired ubitexx in order to expand its Mobile Device Management offering to other plattforms. Since then ubitexx is a 100% subsidiary of BlackBerry. As CEO at ubitexx he led strategy, business development and legal. Markus is a recognized expert of the mobile business market. Since the acquisition through BlackBerry he has supported the company as a Senior Director Strategic Partnerships, took over the Managing Director position for Germany in May 2013 and since February 2014 is Senior Vice President and Regional Managing Director Europe.

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