Social Commerce Comes to BBM with Song of the Week, Plus Amazon and Qoo10 “Deals” Channels


Inside BlackBerry

BBM Blog

BBM Channels are really taking off, and we’re starting to see retailers use them for more than just connecting with customers. Song of the Week is a new iTunes channel available in Canada, Indonesia, the UK, and the US where you can discover, listen to, and buy music. And two retailers, Amazon and Qoo10, have launched “deals” channels that each offer steep discounts on selected merchandise.

These channels have officially brought “social commerce” to BBM. Social commerce is simply giving people the ability to purchase products through social media, along with the ability to share information and reviews about products they’ve bought. It’s adding a sales channel to what has already become a powerful word-of-mouth media channel.

The time for social commerce has arrived. People are spending increasing amounts of time on social media, particularly on mobile. A recent report from Business Insider determined the average is about…

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About Matthew Talbot

I am the Senior Vice President - Emerging Solutions at BlackBerry. I have extensive International Management, Sales and Marketing background in Mobility and Cloud technologies, Financial Services, Telecommunications, and Content in both a “Start-Up” and Public company environment. This includes stints as a senior executive at SAP, Sybase, Mobile 365 and others.

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