IDC: Why Enterprises Are Failing at Mobile Management and EMM



According to research released earlier this month by analyst firm IDC, IT decision-makers are facing an extraordinary degree of complexity and risk as they work to select a future-ready EMM platform.

This confusion may be the reason that, in spite of the fact that mobile device management (MDM) has been adopted by 50% of organizations within the United States, penetration within those organizations is still relatively low (in other words, not as many users in these companies are being managed through MDM/EMM solutions as you’d expect).

What’s making it so hard? Several things.

Competing internal demands: Decision-makers are looking to address a range of needs all at once. Among them: security, flexibility, scalability, extensibility, integration, and simplicity. As IDC puts it: “Many struggle with how to mobilize in a way that is coordinated, secure, scalable, efficient, and user-friendly, and that addresses an often extraordinarily diverse set of management scenarios.” Buying teams are large, and internal stakeholders often disagree on priorities. The Request for Quotation (RFQ) documents they send to shortlisted vendors may include 300-500 questions, and decision-makers then have to review multiple responses.

A complicated vendor landscape: Due to fierce competition and the rapid development of the market, it can often be incredibly difficult to determine how viable, unique, or suitable a given vendor’s offerings are. Every vendor seems to have a different strategy, every EMM provider a different approach. Consolidation has happened quickly, with larger companies trying to secure a toehold in EMM by acquiring VC-funded startups.

Integration challenges: The vendor market has become a complicated nightmare for IT departments. And most mobile organizations have their own technological labyrinths to navigate on top of that. IDC found that the majority of enterprises surveyed feature an incredibly diverse array of devices and work environments – which often includes scores of intelligent endpoints (such as sensors or fleet monitors) that the EMM platform is also expected to secure.

Delivering on the user experience: This point is not just about end users. It pertains to IT administrators, too. “Today, IT has to find solutions that not only meet governance and compliance mandates, but that also offer an optimal end-user experience. Just as end users are more engaged and productive with high-quality apps, so too will administrators be more effective with high-quality consoles. Failing to deliver on either imperative carries distinct risks.”

Failing to Plan, Planning to Fail

As a result of all this, decision-makers find themselves bogged down trying to find solutions that work for their organization, slogging through a complicated decision-making process.

But, says IDC, continuing to put off the decision is not an option. And organizations know it. “Most enterprises are clear and even enthusiastic about the imperative to mobilize business processes.”

In fact, IDC found that when it comes to mobile spending plans for the months ahead, most respondents rank investment in EMM near the very top of the list. The problem isn’t that no one understands the potential of mobile technology; it’s that they’re still working out how to unlock that potential.

IDC graph

In order to adapt to these challenges, IDC believes the role of IT departments needs to change – sooner rather than later. Control and restrictiveness must be de-emphasized and service enablement emphasized in its place. Any IT department that fails to understand this runs the risk of having its organization’s mobile initiatives fall dangerously out of sync, opening up an array of security threats and effectively killing business agility.

So what can they do?

How to Future-Proof Before It’s Too Late

The IDC study ultimately concludes that, although full EMM adoption is relatively low today, that isn’t going to be the case for much longer. The market is expected to more than double, from $1.1 billion in 2013 to $2.5 billion in 2018. If enterprises plan to stay competitive and relevant, they need to take steps to adapt now.

Much of the pressure rests on the shoulders of IT decision-makers. To that end, IDC urges IT professionals to:

  • Conduct a full audit of their EMM plans, needs, and requirements,
  • Select only suites that exhaustively address both current and future scenarios,
  • Prioritize solutions that facilitate their department’s evolution, and
  • Plan for the Internet of Things now, before it becomes truly prominent in enterprise.

If, with all of this information, they’re able to make the right choices, their organization will be future-proofed, and its mobility initiatives will easily carry it forward.

If they make the wrong decision, however, they’ll very likely fail to remain relevant as their competition successfully implements EMM technology and moves forward into the future.

There is one other thing enterprises CAN do to address these multiple challenges.

What IDC says about BlackBerry

As IDC puts it: “BlackBerry has taken the initiative to consider current and future EMM scenarios, and re-architect its EMM offering in a way that exhaustively addresses them. IDC believes BES12 meets the market’s extraordinarily complex requirements.”

To find out why BlackBerry is at the top of IDC’s list, download the full report.

About Ali Rehman

@AliRehman81 is the Enterprise Social Marketing Manager at BlackBerry. He is involved in managing social media program for the B2B community. Also focusing on developing engagement and awareness across various social properties. Outside of work he is a massive aviation fan and big supporter of the 'Blue Angels (USN)' aerobatics team.

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