Analysts: Ever-Increasing Data Hacks Make BlackBerry More Critical Than Ever


data hack

BlackBerry is well-poised to address – and prevent – frequent data breaches, according to Market Realist analyst Puneet Sikka in a thorough, 10-part look at the company, also appearing on Yahoo! Finance.

It’s pretty comprehensive and backed by data and statistics, and helps to reinforce the point that in a world in which huge amounts of at-risk personal and corporate data are being exploited at historic levels, the need for the best cross-platform security solutions can’t be ignored.

Let’s take a look at some of Sikka’s main points, as well as some insights from influential analyst Andrew Seybold who likewise put together an in-depth look at the company’s security bona fides.

On Record Hacks Leading to a Greater Focus on Security:

“Like backing up desktop computers before the hard drive failed, which everyone knew they should do but no one ever did, and like installing malware protection on PCs and even Apples, which more people did, the perceived need for end-to-end secure email and messaging died because there had been no real breaches,” writes Seybold. “Today we live in a very different world. Major companies, governments, power plants, and secure cloud servers are being hacked on a daily basis.”

“Last year, we saw a number of data breaches with big companies,” agrees Sikka, pointing out breaches at Target, which compromised 70 million credit and debit card accounts, followed by a] cyberattack on eBay’s database in May last year that was one of the worst attacks ever, compromising 145 million user records, and other breaches hitting Adobe (152 million records), and Home Depot and Sony.

“The trend of more and more data breaches is a positive for BlackBerry, as enterprises will now start to focus more on security,” continues Sikka. “The data transmitted between BlackBerry Enterprise Server and smartphones are encrypted, [making hacking difficult] . . . BlackBerry has a complete set of security solutions,” including Secusmart’s voice encryption technology, he writes.

Those solutions also can, and do, work for consumers as well, he says. “[A]long with enterprises, consumers too have started to face security issues on their mobile devices,” he writes, with the mass majority targeting Android devices, but Apple also affected as with the iCloud celebrity hacking scandal. “The celebrity photo leak brought to light the security loopholes on Apple devices . . . This is a great opportunity for BlackBerry” to grow its smartphone base, Sikka argues.

On Mobile Device Management and BES12’s Growth Potential:

But it’s not just limited to BlackBerry handsets such as the BlackBerry Passport and Classic – BlackBerry’s Enterprise Mobility Management solution BES12 is set to benefit.

“Not only is BlackBerry’s security solution available on BlackBerry devices, it is now also available on Android, Apple, and Windows mobile devices,” writes Seybold. “It is still secure and BlackBerry Messenger is as secure. I have to wonder how long it will take companies and government agencies that continue to be hacked to return to the security provided by BlackBerry.”

Sikka echoes this point, writing that BlackBerry “has started to take the right steps . . . as it can manage several mobile devices securely, including Apple, Android, and Microsoft devices in addition to BlackBerry’s own devices. This suddenly increases the addressable market for BlackBerry many-fold.”

BlackBerry “is still ahead of everyone else from what I see, and it might make sense for some of the companies selling smartphones to pay more attention to what BlackBerry has to offer in the way of security,” writes Seybold.

On BlackBerry’s Other Security Strengths:

“One of BlackBerry’s recent acquisitions, Movirtu, might be an ideal tool for IT folks who are having a difficult time with the Bring Your Own Device (BYOD) wave that is changing wireless within corporations and giving IT managers headaches,” writes Seybold. “By being able to create a new, second virtual SIM, the phone can be split into two phones, a work phone and a personal phone, keeping the emails separate and providing yet another level of security.”

Partnerships with carriers are also bearing fruit, says Sikka. “The major carriers that BlackBerry partnered with are Vodafone and Canadian carriers such as Bell, Rogers, and TELUS to provide a secure platform for facilitating transactions between banks and consumers.”

And QNX?

“BlackBerry [has] a great deal of expertise in securing devices and applications . . . BlackBerry’s QNX operating system will be in new Ford Vehicles instead of Windows and is already reportedly in up to 50 million vehicles.”

It’s Time for Serious Security with BlackBerry

BlackBerry could grab a much bigger share of the overall enterprise smartphone market for the purpose of up-selling its own mobile device management (or MDM) solution, BES12, to enterprises,” writes Sikka.

Seybold agrees, writing, “From day one, Research In Motion (RIM), the company that became BlackBerry, considered end-to-end encryption in its product offerings as a must-have for its products . . . I feel as though the more security issues we face both on the Internet and in our wireless world, the more valuable BlackBerry’s existing products and expertise become.”

Sikka and Seybold have plenty more to say in their respective articles. And for more on BlackBerry’s pan-enterprise security strengths, read these blogs at INSIDE BlackBerry.

About Ali Rehman

@AliRehman81 is the Enterprise Social Marketing Manager at BlackBerry. He is involved in managing social media program for the B2B community. Also focusing on developing engagement and awareness across various social properties. Outside of work he is a massive aviation fan and big supporter of the 'Blue Angels (USN)' aerobatics team.

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