Webcast: Collaboration vs Communication – What’s the Difference?



“We use email to collaborate.” We’ve heard this a million times already. Enterprises are still baffled on the difference between collaboration and communication. “But how do we collaborate?” Or should they ask “What do we collaborate with?” Is it the tools or the culture that enables employees to collaborate well? Why are enterprises still disinclined towards the idea of collaboration with dedicated tools instead of emails?

It’s a common consensus that emails aren’t going out of fashion anytime soon. But is its place really in the collaboration space? It is totally comprehensible why CIOs, CTOs and IT Directors are still concerned about introducing new collaboration tools into their infrastructure. Yet leveraging your already existing tools, for example Microsoft Lync, can yield high value. Lync Persistent Chat has already established its roots in the collaboration space with enterprises seeing a reduction of emails by up to 75%. Now that amount of time sifting through hundreds of emails can well be invested in other parts of the business, which means increased productivity and recognisable ROI.

We recently held a webcast with our partner MindLink to explore 3 things in particular:

1. The evolution of communication versus collaboration and how chat is becoming a key focus in the 21st century business;

2. The major messaging software companies working towards building ‘single collaboration platforms’ to harmonise, underpin and replace existing silo’ d chat/blog platforms;

3. Introduction of the concept of the ‘Collaboration of Things’

This webcast touches on the evolution of business communication from the traditional post and memos to enterprise collaboration and the advent of voice, Instant Messaging, persistent group chat, mobile and social platforms. Current businesses all too often reflect this evolution with an uncoordinated collection of communication, broadcast and collaboration platforms, each pertaining to support secure enterprise messaging. The need to concentrate on tools that support the business leaders to meet their objectives rather than tools built around empowering the individuals was illustrated with research showing the needs of the 21st century business.

Key points:

  • Businesses should actively look into achieving two-way purposeful collaboration focused on the business;
  • Chat is a better way of getting work done
  • Mobility and business-focused persistent chat rooms are key for the future of collaboration

Watch the replay of this webcast by clicking here, to learn how you can implement secure enterprise collaboration tools for PCs and mobile devices.

Author’s Note: This post is a contribution from MindLink Software. Visit MindLink to learn more about our partner as well as how to better leverage collaboration technologies.

About Ali Rehman

@AliRehman81 is the Enterprise Social Marketing Manager at BlackBerry. He is involved in managing social media program for the B2B community. Also focusing on developing engagement and awareness across various social properties. Outside of work he is a massive aviation fan and big supporter of the 'Blue Angels (USN)' aerobatics team.

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